More communication in lifestyle

Although many experts predict the decline of traditional press, women’s magazines are still doing well.

And so is our team responsible for lifestyle content. Hundreds of tips, trends, and descriptions of cosmetics and beauty rituals filled the inspiring magazine “Beauty by Jawa” every quarter.

It all started with a new magazine layout, which we designed for the Jawa drugstore chain and successfully developed for over two years, taking care of the content, style, and quality.

StepMedica is an example of how, by refreshing your image, you can begin a whole new chapter.

The client, a small family business, was ready for change, and we designed the entire transformation process.

We started with an analysis of the market and the development potential of specialized podiatric services, and then, step by step, we guided the brand through the process of changing its name and visual identity.

A new logo, consistent communication, and a clear message allowed the company to return to the market with new energy.

Each of us has our own ways of being eco-friendly – we save water, sort waste, and give up PET bottles. We showed that with a good idea, you can go a step further and engage a much wider audience, because there are many enthusiasts of planet-friendly solutions.

For our client, a gym and fitness equipment manufacturer, we prepared promotional activities for eco-friendly exercise mats made from sugar cane.

Thanks to a well-thought-out strategy, creative mailings, and engaging content, we attracted the interest of influencers and the fitness community – even though we didn’t have the budget for paid partnerships. It was they who passionately and convincingly developed the story of a responsible lifestyle and good design.

Because when the product is authentic and valuable, you don’t need to shove it down people’s throats. All you need to do is tell the story properly.

When the challenge arose to combine physical activity with helping others, we knew that Poles would be up for it. We also knew that we needed support of well-known and popular media representatives, actors, and artists to get thousands of people to walk together in Warsaw.

And we succeeded! In the first ten editions of the world’s largest charity walk, the ECCO Walkathon, over 150,000 people joined us, supporting important charitable initiatives in Poland and around the world. Their effort and commitment were rewarded by our client, ECCO, with a donation of PLN 5 to a foundation chosen by the participants.

And so, for 10 years, every year, residents of Warsaw did something for themselves and others by walking around their city, and we were there with them.