More communication in business

With Pracuj.pl, we had the opportunity to co-create something truly unique – Polish HR Day.

Now an intrinsic part of the industry’s calendar, it began as a bold idea and a tour across Poland with teams from Warsaw, Katowice, Krakow, Łódź, Poznań, Sopot, and Wrocław.

We planned and implemented a series of events that brought together HR specialists from the largest companies and allowed them to celebrate their successes, culminating with a gala in Warsaw. In total, over two thousand people took part in the entire project.

It gave us energy, excitement, and the feeling that together we created something lasting.

Employee motivation and sales support programs are something we could talk and write forever about (and we’re really experienced here).

For over a decade, we monitored changing trends and market challenges for Sodexo (now Pluxee) and looked for the best news pegs to keep the topic of vouchers and coupons constantly in the media.

Our content team prepared hundreds of news items, comments, graphics, and research reports. We accompanied our client to all the most important events in Poland, supporting and creating new HR initiatives.

And although the world is constantly changing, for over 10 years we were proving that the popularity of Sodexo’s solutions was there to stay.

Data security and protection are among the most important aspects of almost every company’s operations, and Blackberry was a pioneer in this field.

However, in the competitive business mobile phone market, returning to Blackberry solutions after years of absence was neither simple nor obvious. And so were our actions.

There were plenty of challenges, but in communication, a reliable assessment of the situation and a precise selection of tools always work. We acted consistently and coherently, focusing on substance and building trust.

The results came with time — as is the case with any brand whose strength lies not in a passing trend, but in a solid foundation.

Model projects are rare, but we had the opportunity to do one. Our client, Warszawskie Zakłady Mechaniczne WUZETEM, had to face changes in the automotive market, and we were there to help them prepare for the inevitable.

We analyzed the industry, evaluated research, scientific publications, and trends. We looked at the competition, their projects, communication, and strategies. Together with the client, we selected and evaluated the potential of industries for which a new offer may be created in the near future. Then we invited the team –production, sales, and marketing – to a strategic workshop.

The goal was not only to create a new action plan, but also to engage the entire organization in the change. The result was a clear development strategy and implementation plan. We continued to accompany the client for another year, supporting them in achieving their new goals.

And the best part is that we carry out strategic projects like this all the time.