More communication in children's marketing
The world of children's brands is much more than pastel colors and teddy bears. It is a space where emotions take precedence, authenticity wins over perfect styling, and a little bit of magic can go a long way. We know that brands for the youngest are not just products – they are stories, values, and trust that must be built with exceptional care. That is why we speak the language of children and adults, creating campaigns that engage and remain not only in the memory but also in the heart for a long time.
Barbie
Can a single toy that cannot be bought release a flood of positive emotions and inspire millions? Is it possible to create socially important ideas that impact children and engage adults without a budget for a promotional campaign? And how do you build communication for the most controversial doll in the world?
For us, the answer is child’s play. We know how unique today’s children are, we understand the needs and motivations of adults, and we know how to engage online and build relationships offline.
What’s more, we have a lot of fun and receive industry awards and recognition for our work!
Enchantimals
Although it’s work that’s prevailed in our calendars for many years now, our inspiration to design this engaging social campaign was actually… fun.
Together with the KarmimyPsiaki.pl Foundation, we used World Animal Day as an excuse to encourage children to play with Enchantimals dolls and cartoon characters, while teaching them sensitivity and caring for others.
During a month-long campaign on the KarmimyPsiaki.pl website, children solved quizzes to learn the secrets of pet care and collected pet food. It was a joyful, magical, and colorful event, and the foundation’s charges received over 1,000 kg of dry food. What’s more, teaching empathy and supporting those in need, which is part of the Enchantimals brand’s DNA, became an impulse for us to carry out further engaging campaigns.
With childlike joy, we created “fairytale” content, developed cooperation with the media, activated preschoolers, and used the support of influencers. And it all started with the little dolls from the magical forest.
Peppa Pig
Children love watching cartoons; however, their parents don’t want them to spend long hours in front of the TV or tablet.
What if fairy-tale adventures could be watched in the real world? What if they could dance and sing along with their favorite Peppa and her friends? That would be something completely different!
Promoting a touring play featuring the heroine of a popular cartoon required us to precisely reach the target group, i.e. parents of young children. We needed a plan, interesting and inspiring materials, and individual cooperation with local media, news portals, influencers, and parents.
The result – crowds at the performances, delighted little ones, hundreds of posts on social media, and satisfied parents who spent special moments with their children.
Disney
Children love watching fairy tales, whereas we – encouraging the youngest to play outdoors. That is why, on Children’s Day, we invited children and their parents to zoos for educational walks.
During six outdoor events throughout Poland, little adventurers learned about the habits of exotic zoo inhabitants, visited magical places with characters from Disney Junior series, and took part in various competitions. It was a joyful and colorful event.
Countrywide events required us to prepare an action plan many months in advance. Along the way, we overcame restrictive rules on the use of Disney logos and character images, as well as complicated approvals of promotional materials. The scale of regional promotion and the competitions was also a challenge.
It was a blast! But thanks to the fun experts at Disney, we discovered a wealth of childlike joy!