More communication in logistics

The first electric car, dandelion tires… and one of our favorite projects: the world’s first hydrogen-powered passenger train. Our collaboration with Alstom did not begin with this groundbreaking moment. It is just one of the many projects we completed together, telling the story of a brand for which innovation is an everyday occurrence.

From the very beginning, we communicated modern technologies and solutions that truly change the way we think about transportation. The hydrogen train project was unique – both in terms of scale and media interest – but it wasn’t the only one.

Over the years, we accompanied Alstom in numerous launches, campaigns, and image-building activities, consistently showing the world that the future of rail has already arrived. We talked about sustainable energy conversion, intelligent driving power management, and efficient energy storage.

And all of that in the rhythm of innovations that really move forward – literally and figuratively.

While we prefer an ongoing cooperation, we carry one-off projects out with equal commitment.

We have been cooperating with PKP CARGO on a per-project basis since 2007. We started with media training and public speaking coaching for the management board. Then, we developed relationships with industry media and organized press conferences. We supported the company in crisis communication and promotional activities. We also conducted activities in social media, promoting events and special projects.

We have achieved many goals together. What’s the next station?

Working for a global logistics operator was an intense, multi-faceted challenge for us – a project that required combining various topics and areas of the TSL industry.

We monitored the market and communications of the largest players in international road transport, created specialized materials for industry media, dealt with air and sea freight, delved into chemical, DIY, and contract logistics. We developed media relations, provided expert commentary, and built the brand’s presence on social media.

We showed that logistics is not just about numbers and transport. It is a story that can be told in a fascinating and ambitious way.

There is much more to a fleet card than just the transaction itself. It involves complex processes, settlements, cost control, and solutions that truly support the daily operations of transport companies in Europe.

For nearly a decade, we have been part of this reality and have ensured that the media and customers fully understand the value of Shell fleet cards. We have created educational materials, organized digital communication, and trained sales teams, strengthening their sales skills. We have explained technological changes in the product, settlement systems, and invoicing processes. All this to ensure that new solutions are received positively and that their implementation on the customer side runs smoothly and without operational turbulence.

At ConTrust Communication, we know how to manage change effectively. With us, complex processes become a real market advantage for your company.