More communication in automotive

Tires make the world (well, at least our world) go round, but for over six years, tires weren’t the only thing we were focusing on.

It started with a won tender and a vision of accident-free driving – ambitious, modern, and very real. Then it got even more interesting: educational and product campaigns, press trips, and journalist tests.

We talked about seasonal tread depth checks, Adidas shoes with Continental soles, and tires made from… dandelions. On top of that, there were product launches and high-profile events — the company’s anniversary and the World Cup of Children from Care Homes.

Automotive topics? That’s what drives us!

“Dispersants,” “viscosity index,” and “formulations”—sounds complicated?

For us, it’s everyday communication; we describe and explain automotive complexities so that everyone can understand them. We are passionate about creating automotive content: articles, comments, and expert opinions; we organize tests, analyze and communicate research results.

Every year, we design and operate trade fair stands, systematically collaborate with influencers, record webinars, adapt and design advertisements.

After 13 years, we are not slowing down, because the automotive industry, like us, is driven by innovation and change.

We don’t usually stop, but when we do, it’s with the best.

Our collaboration with Textar, an expert in the field of brake pads, proves that even the most “technical” topic can engage and evoke emotions.

For years, we have been working consistently and strategically: in the press, online, on social media, and with influencers. We combine the latest technology with a rich history, reaching for archival curiosities from half a century ago and using them to create communication that really resonates with the audience.

And it works. Our approach has been recognized with the Performance Marketing Diamonds EU award for non-standard planning and implementation of communication activities.

We always go full throttle with communication!

Today, electric cars are an everyday part of the automotive world, but when Mitsubishi presented the first i-MiEV in Poland, it sounded like science fiction. And that’s when our communication adventure with electromobility started.

We electrified the media and public opinion: we explained, inspired, and showed the future before it became the present. Today, green license plates and chargers are the norm — but we were there the moment it all began.

And our team? Half of us already drive electric cars, zip down bus lanes, and park for free.

PR of the future, realized today.